遊戲化二三事

介紹
遊戲化是一種新概念或新商業模式, 把生活和工作加入遊戲元素, 增加過程中趣味, 吸引繼續參與.目前在香港應用遊戲化不算多, 可能是大公司採用.
會否和中國傳統觀念”工作時工作, 遊戲時遊戲”有矛盾?而本人未來如何開始和參與這個概念放到在生活和工作.

定義:
遊戲化是在非遊戲環境中加入遊戲元素和遊戲設計技術的應用.
Gamification is the use of game elements and game design techniques in non-game contexts.

六個「遊戲化」的步驟
定義企業目標。(Define business objectives.)
描寫希望的行為。(Delineate target behaviors.)
了解、描述玩家。(Describe your players.)
設計遊戲回饋、鼓勵機制。(Devise your activity loops.)
別忘了本質上的樂趣。(Don’t forget the fun.)
使用適當的工具。(Deploy the appropriate tools.)

關鍵字
game elements
game design techniques
non-game contexts
Point, Badge, Leaderboard

應用例子

NIKE+
https://secure-nikeplus.nike.com/plus/

Zombies, Run! 2
https://www.zombiesrungame.com/

http://www.thefuntheory.com/
The Fun Theory 樂趣理論 _世上最深的垃圾桶 (中文翻譯)
– https://www.youtube.com/watch?v=mHttAo2Ecm0
The fun theory 樂趣理論_鋼琴樓梯 (中文翻譯)
– https://www.youtube.com/watch?v=J49YtdxqN58

學習資料

Coursera Gamification
Kevin Werbach, Associate Professor , Legal Studies, University of Pennsylvania
https://www.coursera.org/course/gamification

Gamification Design
by Victor Manrique, Isidro Rodrigo, Dr. Oscar Garcia-Panella, emiliano labrador, Montecarlo -, Andrzej Marczewski, Dr. Flavio Escribano, and Cristina Pagés
https://iversity.org/courses/gamification-design

參考資料

Bunchball
http://www.bunchball.com/

Badgeville
http://badgeville.com/

BigDoor
http://bigdoor.com/

Foursquare
https://foursquare.com/
For The Win: How Game Thinking Can Revolutionize Your Business
Kevin Werbach, Dan Hunter
http://wdp.wharton.upenn.edu/books/for-the-win/

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
http://shop.oreilly.com/product/0636920014614.do
Gabe Zichermann, Christopher Cunningham

從思考、設計到行銷,都要玩遊戲!:Gamification遊戲化的時代
井上明人
http://www.books.com.tw/products/0010617893

GAME CHANGE
PHD, Craig Atkinson, Malcolm Devoy, Mark Holden, Frances Ralston-Good, Alasdair Douglas Reid, Chris Stephenson
http://www.arterymedia.co.uk/clients/phd/gamechangebook/

Reality is Broken: Why Games Make Us Better and How They Can Change the World
Jane McGonigal
http://www.amazon.com/Reality-Is-Broken-Better-Change/dp/0143120611
http://janemcgonigal.com/

The Difference Between Gamification And Game-Based Learning
http://www.teachthought.com/technology/difference-gamification-game-based-learning/

A 6-Step Process For Adding Gamification To Your Classroom
http://www.teachthought.com/video-games-2/6-step-process-for-adding-gamification-to-your-classroom/

什麼是遊戲化 (gamification)?
http://sdachen.blogspot.hk/2013/10/what-is-gamification.html

遊戲化是一種方式,不是目的
http://dclick.fourdesire.com/2013/05/31/gamification-is-not-purpose?ref=next

游戏化学习更有趣
http://www.daxuecool.com/html/news/cengci/youxihua-153350.html

遊戲化:快樂工作還是玩物喪志?
http://www.knowledgeatwharton.com.cn/index.cfm?fa=article&articleid=2911&languageid=5

「遊戲化」:不只是使用者經驗風潮
http://www.bnext.com.tw/article/view/id/27863

遊戲化(Gamification)並不是你想像的那樣
http://www.inside.com.tw/2011/01/23/nature-of-gamification

「遊戲化」辦公時代即將來臨?
https://hk.finance.yahoo.com/news/%E3%80%8C%E9%81%8A%E6%88%B2%E5%8C%96%E3%80%8D%E8%BE%A6%E5%85%AC%E6%99%82%E4%BB%A3%E5%8D%B3%E5%B0%87%E4%BE%86%E8%87%A8%EF%BC%9F-005254975.html

PHD工作遊戲化 員工效率增
http://www.skypost.hk/newsDetail/headline?headline=PHD%E5%B7%A5%E4%BD%9C%E9%81%8A%E6%88%B2%E5%8C%96%20%E5%93%A1%E5%B7%A5%E6%95%88%E7%8E%87%E5%A2%9E

相關資料
Zurmo CRM 安裝教學

elgg 1.8 安裝教學

ThinkSNS 3.1 安裝教學

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