定義:
遊戲化是在非遊戲環境中加入遊戲元素和遊戲設計技術的應用.
Gamification is the use of game elements and game design techniques in non-game contexts.
六個「遊戲化」的步驟
定義企業目標。(Define business objectives.)
描寫希望的行為。(Delineate target behaviors.)
了解、描述玩家。(Describe your players.)
設計遊戲回饋、鼓勵機制。(Devise your activity loops.)
別忘了本質上的樂趣。(Don’t forget the fun.)
使用適當的工具。(Deploy the appropriate tools.)
關鍵字
game elements
game design techniques
non-game contexts
Point, Badge, Leaderboard
應用例子
NIKE+
https://secure-nikeplus.nike.com/plus/
Zombies, Run! 2
https://www.zombiesrungame.com/
http://www.thefuntheory.com/
The Fun Theory 樂趣理論 _世上最深的垃圾桶 (中文翻譯)
– https://www.youtube.com/watch?v=mHttAo2Ecm0
The fun theory 樂趣理論_鋼琴樓梯 (中文翻譯)
– https://www.youtube.com/watch?v=J49YtdxqN58
學習資料
Coursera Gamification
Kevin Werbach, Associate Professor , Legal Studies, University of Pennsylvania
https://www.coursera.org/course/gamification
Gamification Design
by Victor Manrique, Isidro Rodrigo, Dr. Oscar Garcia-Panella, emiliano labrador, Montecarlo -, Andrzej Marczewski, Dr. Flavio Escribano, and Cristina Pagés
https://iversity.org/courses/gamification-design
參考資料
Bunchball
http://www.bunchball.com/
Badgeville
http://badgeville.com/
BigDoor
http://bigdoor.com/
Foursquare
https://foursquare.com/
For The Win: How Game Thinking Can Revolutionize Your Business
Kevin Werbach, Dan Hunter
http://wdp.wharton.upenn.edu/books/for-the-win/
Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
http://shop.oreilly.com/product/0636920014614.do
Gabe Zichermann, Christopher Cunningham
GAME CHANGE
PHD, Craig Atkinson, Malcolm Devoy, Mark Holden, Frances Ralston-Good, Alasdair Douglas Reid, Chris Stephenson
http://www.arterymedia.co.uk/clients/phd/gamechangebook/
Reality is Broken: Why Games Make Us Better and How They Can Change the World
Jane McGonigal
http://www.amazon.com/Reality-Is-Broken-Better-Change/dp/0143120611
http://janemcgonigal.com/
The Difference Between Gamification And Game-Based Learning
http://www.teachthought.com/technology/difference-gamification-game-based-learning/
A 6-Step Process For Adding Gamification To Your Classroom
http://www.teachthought.com/video-games-2/6-step-process-for-adding-gamification-to-your-classroom/
